Brand Management

In addition to our extensive experience in the sales arena, Categoracle's team has also worn the marketing/brand management hat, allowing us to take a balanced approach to executing category development strategies, both considering brand development objectives and the bigger picture category implications when developing our recommendations.

Before embarking on a category development plan, we recommend gaining a thorough understanding of your brand(s) positioning on key category decision-making criteria relative to your competitors. This will help determine what type of role your brand can play in driving future category growth.

Our category strategies reflect where your brand is situated in its life cycle, recommending range, price, promotion and layout strategies based on whether you're seeking trial, repeat purchases leading to adoption or maintaining/rewarding your loyal consumers. We recognise there may be the need for short/medium-term tactics to position for longer-term brand and category prosperity.